Using Marketing Experts

Save Time and Money Using Done For You Solutions!

Many people talk about the school of hard knocks and how some of their best lessons were learned there. We can all look back on mistakes we’ve made in many different areas of our lives and how the lessons we learned at those times changed and molded us. In fact, some people take a decidedly comical view towards making mistakes. By example, Phil Knight, the founder of Nike, may have summed it up best when he said, “The trouble in America is not that we are making too many mistakes, but that we are making too few.” When someone like Mr. Knight says something like this we also know that he understands that when you try implementing new ideas and processes you are taking risks. And many successful business people know that if we are not taking risks we are playing it too safe and not opening ourselves up to new learning and new opportunities.

Here’s another favourite quote of mine about making mistakes. It comes from Sam Levenson, a great America humorist who lived from 1911 to 1980 so he saw many changes and advancements in society. He said “You must learn from the mistakes of others. You can’t possibly live long enough to make them all yourself”. In fact this is probably why we started to form business groups and associations. By regular interaction with others in the same business, individuals got the opportunity to see what worked and what didn’t. They learned quickly that reinventing the wheel was, in fact, a poor way to conduct ones affairs.

And this brings me to the meat and potatoes for this article. DFY or “Done-For-You” business practices and processes can be one of the most important additions to a business just starting up or even an established business. In today’s marketing circles there are a number of companies providing DFY solutions that are based on the experiences of Experts with long years in business and consulting within a specific industry. They understand the importance of finding new prospects and have figured out the best ways, using a multi-media approach with specific established time intervals of finding and nurturing these contacts until they become customers.

The really good DFY business providers not only provide you with business tools and solutions, they can provide you with the copy, the written materials that you need in your advertising and different “touch” methods and more. They generally have established user groups so you have a ready made contact base with which to share your experiences, results and questions.

Some companies out there, although not many, even go so far as to create “Done-For-You” solutions for different niches. Companies that do this have long since learned that what is really important is the process. It’s the consistency and measure of contacts and the messages that are delivered that are important. They also understand that the processes can be successful in all markets when coordinated with the proper messaging. Although the processes to attract leads and follow up should be relatively the same in each niche market, having experts in each market can familiarize you with the behavioral working patterns for that niche.

When we consider the advantages of DFY solutions it does not take too many decision cycles to understand the potential they can bring to new or established businesses. They can quickly get you off the ground or correct a stalling operation. And here is one final observation about these DFY marketing providers. They deal with reality, with the issues that are current and affecting the real world marketers which we all are. They help bridge the gap between the business school world and the business owner’s world. They bring currency and understanding to the items influencing what is happening right now.

So, if you have not thought seriously about looking into what a “Done-For-You” marketing solution can do for you then maybe you want to consider it today. Think about what a business with 10 or 15 years of practical marketing experience and mistakes can bring to your organization. The chances are that you will be pleasantly surprised by the cost, convenience and the results.

About the Author: Colin Graham has served as an executive in the communications industry and has been an educator on marketing and communications at both the high school and college level and brings over 30 years of experience to his writings and consulting business.